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This web page states the following, "Gel Intensity Clic Classic Pen." We saw that the web site also said " Here youll find the lowest prices." It also said " On real Bic quality pens. We have been serving customers throughout North America for over. Supplying promotional products and gift items to small business and organizations. And we have negotiated deals with Bic you cant find anywhere else. CS Clic Stic - On Sale! As Low As . Round Stic - On Sale! Thank." The header had bic pens as the highest ranking optimized keyword. It is followed by imprinted pen, custom imprinted products, and custom imprinted pens which isn't as ranked as highly as bic pens. The next words bicclic.com uses is custom printed pencils. custom imprinted pencils was included and might not be viewed by search parsers.